Google AdWords is an innovative marketing space owned by Google that allows advertisers and businesses to post ads at the front of seemingly infinite search results, as well as other websites owned by Google (YouTube, Gmail, etc.) and websites not owned by Google, but participate in the AdWords programs allowing virtual billboard space sponsored by Google to occupy some real estate on these websites.
There are various search engines millions of people use on a daily basis, but Google has cornered the market for online searches. The use of Google is so prolific it has entered the English lexicon as a verb. It’s extremely common to say, “I googled a new repairman.”
The advantage of using Google AdWords is because of the abundant use of Google, which has saturated the online market, and yet, continues to show profit and growth with no signs of slowing down.
While SEO is more profitable in relation to the longevity of a website, AdWords is a solution for immediate impact of traffic driven to a website. SEO generates “organic” search engine results, which are unpaid results. It refers to the marketing method used to capture the attention of search engines.
In order for a search engine to sort through millions of webpages, it deciphers many factors with its algorithm to pick out the best matches for a search. Without SEO, search engines have a harder time determining the relevancy of your website, so it is critical for the vitality of your website to utilize SEO.
The impact is long lasting and effective across all search engine platforms.
However, Google AdWords is present in Google virtual property. The next time you use Google to search for something, look at the top results that have a small advertisement logo in the description; what you are looking at is prime internet real estate to post your advertisement.
If more than one advertiser is bidding on a keyword, then an auction is activated where Google decides which ads get the top results in that particular search. This decision is based on the bid amount set by the advertisers and a quality score in order to keep the market competitive among users. Advertisers using AdWords participate in an auction for the top results on Google search results for key terms and these auctions take place thousands of times a day across various Google searches.
Our pay-per-click (PPC) management service includes the following components:
Now, it’s entirely possible for anyone to open an AdWords account for their business and spend hundreds of hours learning how to use it, plugging in keywords, depositing his or her investment in bid amounts, and hoping for the best.
But why should anyone add more risk to his or her business ventures? At WebNet International, we asked ourselves the same question and have come up with a solution that enriches the services we already offer. WebNet International is available to our clients to manage their AdWords account, providing a personalized approach to optimizing undeniable growth in website traffic. We will help you to designate the keywords and phrases to drive the most traffic to your ads and produce the best conversion rates possible.